The day after the US electoral college chose Donald Trump to be their new president, Huffington Post ran an article on his use of digital campaigning, where Brad Parscale, the digital director of the campaign explains:
Lessons from Trump’s digital campaign
Though it is uncomfortable, there are lessons to be learned from Trump’s campaigning — some about how to be more effective, and some about doing the opposite of Trump, and acting in a way that doesn’t undermine democracy or truth.